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Crescent Hotels & Resorts and Aliz Group Announces Management Team for Aliz Hotel Times Square

Aliz Group announced today the appointment of the new management team who will oversee day-to-day operations at the group’s flagship property, Aliz Hotel Times Square, which is managed by Crescent Hotels & Resorts.


Managed by 25-year hospitality veteran Nicole Hendrix, an award-winning and nationally recognized Management Company, Crescent Hotels & Resorts, Aliz Hotel Times Square will debut this fall at one of the most iconic intersections in NYC.


Joining as General Manager for the property, Hendrix will be an integral part of the Aliz management team. Her strengths in generating new strategies for operational productivity and developing talent allows for the hotel’s guest-centric philosophy to flourish. Hendrix has a unique understanding of core hospitality standards while elevating and accomplishing brand goals. Having advanced her career contributing to different hospitality leaders such as Kimpton Hotels, Marriott and Hilton, Hendrix will bring a seasoned and unique perspective to this new modern lifestyle property.


Aliz has also named Michael Ormond as director of revenue management. His expertise in driving bookings through extensive revenue analysis was defined during his experience at dynamic and authentic properties such as The Out NYC, Marmara Hotels NYC and NoMo SoHo, which lends to the spirit of Aliz as well.


“We are confident Nicole’s management and operational expertise will be a great asset to Aliz. Michael will also be a great addition to the team, providing extraordinary customer service that will benefit our guests and clients. We are excited to welcome Nicole and Michael on board,” said Michael Sullivan, spokesperson for Aliz Group.


Aliz will feature an innovative design with 287 guest rooms, a two-story rooftop bar and lounge, stylish restaurant and lounge spaces, and luxury amenities – all within walking distance to Times Square, Hudson Yards and the Jacob Javits Center.


For more information, visit Follow us at @alizhoteltimesquare  #BeAliz



About Aliz Hotel Times Square

Aliz Hotels is a new experiential, design-driven independent lifestyle brand making its signature debut this fall in New York City with its Times Square location. Aliz Hotel Times Square is owned by Aliz Group, LLC, a privately owned and operated property management, acquisition, and development company headquartered in New York City. Managed by Crescent Hotels & Resorts, Aliz Hotel Times Square is also a member of Preferred Hotels & Resorts.


About Crescent Hotels & Resorts

Crescent Hotels & Resorts is an award winning, nationally recognized, top-3 operator of hotels and resorts. Crescent currently operates over 100 hotels, resorts & conference centers in the US and Canada. Crescent is one of the few elite management companies approved to operate upper- upscale and luxury hotels under the brand families of Marriott, Hilton, Hyatt and IHG. Crescent also operates a collection of legendary independent lifestyle hotels and resorts under the Latitudes Collection umbrella. Crescent’s clients include premiere REITs, private equity firms and major developers.  For more information, please visit & connect with Crescent on LinkedIn.