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Change Your Latitude

Today’s travelers demand choice, flexibility — and most importantly — authenticity. Hotel operators must be dynamic, real, and unique. That’s why we’ve introduced: Latitudes: Lifestyles by Crescent Hotels & Resorts.

Powered by one of the most trusted management companies in the industry, and led by innovative, forward-thinking hospitality professionals, Latitudes is a modern management company for today’s lifestyle hotels and resorts. Don’t toe the line when it comes to hotel operations — redefine it, with Latitudes hotel management. Because no two hotels are the same, and no two lines of latitude lead to the same location.

WHAT WE DO

Pre-Transition Analysis & Planning

Information Technology

Transparent, Prompt, & Accurate Reporting

Associate & Guest Satisfaction

Food & Beverage Services

Capital Budget Management

Accounting Services

Pre-Opening Services

Lifestyle Brand Concepting & Development

Restaurant Concepting & Roll-out

Spa & Retail Expertise

Golf Course Management

Management Opportunities

Michael George
Founder, President & CEO

Under the veteran direction of Crescent Hotel & Resort Management, Latitudes takes a lifestyle-driven, property-specific approach to hotel management and operations.  And, our business development strategies are no different, supported by decades of real-world experience, actionable plans, and measurable results.

Our established relationships provide the expertise necessary to ensure a successful transaction, property development, market launch, and long-term performance. We can help with anything from acquisitions opportunities including due diligence support, branding and positioning suggestions, business plan creation and implementation. We also have extensive expertise working with new developments, from pre-opening technical services assistance and determining the correct positioning of an asset to ensuring a strong and successful open and ramp. When you partner with Latitudes, you’re not just partnering with a management company, your partnering with leaders in lifestyle hotel development.

Contact Us

Michael George

Founder, President & CEO

Michael George

Founder, President & CEO

(703) 329-7820
michael.george@crescenthotels.com

Lily Hu

Director of Business Development
& Client Relations

Lily Hu

Director of Business Development
& Client Relations

(703) 563-4913
lily.hu@crescenthotels.com

Let us demonstrate how our passionate and deeply personalized approach can elevate your property and provide a fresh perspective on hotel management. When your property lives at a whole different latitude, you benefit from the in-depth experience and dedication of the best team of innovative hospitality professionals in the business.  With a rock solid backbone from Crescent Hotels & Resorts, currently ranked as one of the top third-party, independent hotel management companies in North America, Latitudes is changing the game for modern hotel management, committed to delivering unparalleled guest experiences for today’s traveler.  Latitudes delivers excellence in hotel operations, profitability, and guest service and our diverse hotel management resources focus on producing superior results and strategic advantages, making us your top choice for a management partner. Are you ready to change your latitude?

CRESCENT FAST FACTS

Years of Combined Executive Experience

654

Years of Combined Executive Experience

Properties Under Management

96

Properties Under Management

Rooms & Suites

22148

Rooms & Suites

Square Feet of Meeting Space

900000

Square Feet of Meeting Space

Values

Personalization

Personalization

At Latitudes, we don't use a one-size-fits-all approach. Every hotel is different, and every strategy plan should be as well.

Innovation

Innovation

In an increasingly competitive hospitality market, innovation, adaptability, and originality are paramount to success.

Communication

Communication

We'll keep you plugged in every step of the way with reports, metrics, and a transparent management philosophy driven by performance.

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